iDodge

There is a new kid on the block in 2007: Dodge, the famous American automotive brand, is poised for a dramatic launch on the international scene with a range of boldly styled, aggressively priced vehicles aimed at buyers in search of something fresh and exhilarating.
Preparing the ground for the successful introduction of the Dodge Caliber, Dodge Nitro and Dodge Avenger is the international version of Dodge Magazine, or iDodge. iDodge is a 52-page A4 magazine that will appear in early March and mid-September in 2007. It will be widely used by Dodge dealers to attract car buyers from the mainstream European marques who are seen as the target for conquest business. It will be mailed to selected car owner databases and will also be used aggressively at targeted events. iDodge will be produced in a variety of languages, with a combined circulation of 120,000.

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