Engagement

It’s relevance that drives engagement, which in turn adds value to brands. And it's relevance that makes people feel like they’re understood, valued and rewarded. This emerges strongly from the Millward Brown research* with respondents saying, “I feel like a member and the magazine makes me feel part of that membership. I think it’s very professional that a service is backed up with a magazine.”

A vital part of relevance is control and customer magazines put the readers in charge. The customer picks up the magazine when it suits them driving the dialogue or interaction. Research* shows that one in four people pick up a customer magazine three times or more. You can read them anywhere and they are the perfect example of permission-based marketing.

Brooklands Group's expertise in producing customer magazines that generate real business for clients was recognised in 2004, when we won the Most Effective Customer Magazine in the automotive sector at the Association of Publishing Agencies (APA) awards.

* The Advantage Study, undertaken by Millward Brown for the Association of Publishing Agencies 2005-2006