Response

One in three consumers who receive the Renault Magazine respond to a call to action in the publication. This includes requesting a test drive and ultimately buying a new car*.

“Customer publishing has come of age and is more tightly integrated into the marketing mix for maximum effect.”

Martin Thomas, Head of Strategy at Media Planning Group

“It's no longer just about good editorial and nice design. It’s about targeted messages, information gathering and putting customers in contact with you by as many means necessary.”

Mike Barnes, Director of Marketing at Direct Marketing Association

• 44% of consumers interact in some way with the brand as a direct result of reading a customer magazine*
• 62% of readers of retail titles visit a store or branch and 51% buy a new product or service*
• In the automotive sector 8% of readers buy a new product or service*
• Customer magazines increase the client's share of the customer's total spend by 8%*

* The Advantage Study, undertaken by Millward Brown for the Association of Publishing Agencies 2005-2006