Client: Lace International
Assignment: The Rat Pack magazine
Lace International required a publisher to produce a magazine that celebrated the lives and times of Frank, Sammy and Dean – the three swaggering icons that were The Rat Pack. This magazine would accompany a DVD and sold as a bespoke combination pack on the newsstands. The timeframe, 4 weeks. Not only did Brooklands deliver, but published six other magazines within the same schedule, from The History of Horseracing to Unlocking the Da Vinci Code.
“Brooklands’ can-do attitude was key in ensuring that we were able to deliver a promotion to the newsstands in an incredibly short timeframe, with exceptional production values. What’s more it was genuinely a pleasure to work with them”
Paul Lee, Head of Marketing, Lace International