Client: Renault UK
Assignment: Tactical advertising campaign
Renault’s highly-successful Trade Partner Programme is one of the industry’s leading parts and aftersales initiatives. Requiring a new advertising campaign to achieve stand-out and cut-through in the aftersales trade press, Brooklands’ creative team developed a series of adverts that used striking, humourous images to communicate key messages. These were executed in black and white to differentiate the creative further and achieve maximum recognition.
“Not only do Brooklands produce first-class creative, but it's delivered with the utmost care and professionalism throughout”
David Isherwood, Manager, Trade Partner Programme, Renault UK