9th May 2007
BROOKLANDS GROUP SECURES CONTRACT FOR FLYBE UNCOVERED, IN-FLIGHT MAGAZINE FOR EUROPE'S LARGEST REGIONAL AIRLINE
- All-new magazine in new format and new size
- 180 pages, published six times a year
- On all flights from 1st June 2007
- For 10.5 million passengers a year
Brooklands Group is delighted to announce that it has secured the contract to publish the in-flight magazine, Flybe Uncovered, for Flybe, Europe's largest regional airline. The new-look, new-format magazine - the first edition of which will be available onboard all Flybe flights from 1st June 2007 - will be overhauled with fresh new content, entertaining destination-focused features and a broad range of travel news, business stories and route information.
The initiative reflects Flybe's significant growth and recent expansion following its acquisition of BA Connect, which has seen the UK's leading non-London-centric carrier opening up additional bases across the UK and introducing a number of attractive new routes to European city and holiday destinations.
Says Darren Styles, Chief Executive of the Brooklands Group:
“We are absolutely delighted to be working with Flybe on an all-new interpretation of its in-flight magazine - and at such an exciting time for the airline. We are looking forward to bringing to bear all of the experience we have gained in working for clients the like of Channel 4, Renault, Vauxhall and DaimlerChrysler for the benefit of Flybe's 10.5 million passengers a year. I believe every one of them will enjoy the read we have planned.
“It was Robert Louis Stevenson who famously remarked that 'it is often better to travel than to arrive' - and we'll be doing our very best to make that true for every passenger through the pages of the dynamic new Flybe Uncovered.”
Says Raymond Kiersey, General Manager Retail Sales, Flybe:
“ The Brooklands Group has an enviable proven track record in publishing for producing informative, creative and exciting content for its readers. That's exactly what we want for our passengers. Flybe's in-flight experience is of the utmost importance to us. We already offer our customers a fantastic selection of food from our Deli in the Sky range, a great range of souvenirs and gifts from our in-flight catalogue. Now, through our partnership with Brooklands Group, we will provide both leisure and business travellers with an industry-leading, must-read in-flight magazine.”
Ends
About Flybe:
- Flybe is Europe's largest regional airline with 152 routes operating from 22 UKand 34 European airports
- Flybe won “Best Airline Website in the UK”at Wanderlust magazine's 2007 Travel Awards
- Flybe is the largest scheduled airline at Birmingham, Exeter, Norwich, Southampton, the Channel Islands and Belfast City
- Flybe is the UK's leading non-London-centric airline and has recently launched 11 new routes to destinations such as Frankfurt, Rennes, Paris, Isle of Man and Bergerac
Press contacts:
For Brooklands Group: Sue Lowry or Gillian Green, Magellan PR
Tel: 020 8875 2850
Email: gillian@magellan-pr.com
Email: sue@magellan-pr.com
For Flybe Press office:
Tel: 0845 675 0681
Email: pressoffice@flybe.com
Web: www.flybe.com